Unfolding Love and Brilliance: Lucce's New Brand Identity

A refreshed look with the same brilliance you know and love. We're proud to welcome Lucce Rings' new era with a new brand identity—featuring a reflection of your most-loved Petal Signature Selection to signify our four guiding lights:

Siena Rosé with a 1ct Pear Cut Pink Lab Diamond

Customer

At the heart of everything we do is you: Your love, your story, and the finest representation it deserves. We create and design each Lucce piece to transform these moments into a small yet brilliant and lasting symbol you can share with your better half.

Our newest logo features a flower, representing Lucce's signature petal design and your most-loved feature. Symbolizing love in full bloom, this detail showcases our commitment that each Lucce piece we meticulously craft champions the story of your romance as it blossoms over time.

Daphne Lab Diamond with a Lavish™ 2ct D VVS2

Class

Your love deserves nothing less than the best. We craft each Lucce piece exclusively with the world's most brilliant gemstones, finest metals, and expert craftsmanship. Our Lavish™ lab diamonds, Rosé pink lab diamonds, Sunburst™ yellow lab diamonds, and Premium Moissanite line, Forever ONE and SUPERNOVA, are all testaments of this vow. We handpick each gemstone with the highest standard. With outstanding 4Cs and world-renowned certification, your Lucce piece is always the best in class.

Every Lucce Engagement Ring, Wedding Band, and Fine Jewelry holds a promise that your forever piece is nothing short of the best—in brilliance, quality, and, above all, sustainability.

Ellia Lab Diamond with a Lavish™ 1.02ct E VVS2

Creativity

At its core, Lucce stands for creation, innovation, and originality. We take inspiration in our belief that each love story deserves its one-of-a-kind symbol—a Lucce Engagement Ring, Wedding Band, or Fine Jewelry. 

We take great pride in creating your forever pieces from the beginning up to the very finish: starting with conceptualizing, sketching, and modeling to crafting, setting, and personalizing. Our utmost precision and care come with each Lucce piece to ensure that every little detail stands true to our promise. This commitment stands at the soul of our craft—bringing you the perfect symbol worthy to narrate your unique story.

Fiore Lab Diamond with a Lavish™ 1ct E VVS2

Conscience

The fourth guiding light represents our vow to sustainability. We recognize the impact of traditional mining practices on the environment and communities worldwide, which is why Lucce has been for the planet since the beginning.

We champion lab-grown diamonds and moissanite, conflict-free metals, and ethical sourcing, with the hope that these practices eventually become the status quo around the world.

 

The Story of Lucce's Original Engagement Ring Box Logo (Founding - 2023)

The Lucce Engagement Ring Box Logo is a symbol with representative elements that tell the story of our brand mindset and the revolutionary gemstone that we brought to the Philippines. 

1. Lucce is from the Italian word Lùce which means Light

Why the concept of light? Because Lucce is proud to only use the world's most brilliant gemstone - Moissanite. Moissanite is known to have the highest Brilliance Refractive Index among all known gemstones which gives it the ability to refract light like no other. Just as light is forever, the brilliance of a Moissanite gemstone will never fade.

2. The 4 sides of the box represents the 4Cs of Moissanite

There are a lot of traits that make Moissanite unique. It is a truly one of a kind gemstone. Unlike the traditional 4 C's (Cut, Color, Clarity, Carat) that is used for diamonds, Moissanite has its own set of 4 C's: Cut, Color, CHARACTER, and CONSCIENCE. Learn more about the 4 C's of Moissanite here.

3. The symbolic Engagement Ring with the C is a reminder that every jewellery piece we craft has a Conscience

Lucce is proud to only craft ethically sourced and socially responsible engagement rings and fine jewelry. We use Moissanite and conflict-free gold. We believe that our rings will help create new standards within the fine jewelry industry that will ultimately lessen conflict mining. Especially now, more and more peole are becoming eco-sensitive and socially responsible.