Platinum: The Metal fit for Queens

Platinum is the ultimate metal, the perfect host for Diamonds and Moissanite and the romantic choice for engagement and eternity rings. In the 1780s, King Louis XVI of France declared platinum the “only metal fit for kings” after his jeweler, Marc-Etienne Janety, fashioned several platinum pieces for him.

Fast forward 100 years, and Peter Carl Fabergé used platinum to create his famous Easter eggs starting in 1884. But it wasn’t until the early 1900s, when Louis Cartier began using platinum to craft jewelry for royalty around the world, that it truly started to gain stature.

Today, platinum rings are associated with style, elegance and timelessness. The metal has a multitude of attractive qualities that helps solidify its prestigious reputation. Many famous gems such as the Hope Diamond are set in platinum, and delicate jewelry designs are often crafted in platinum, which is a testament to its durability and ability to hold precious stones securely. Here are some of the reasons why fine jewellers and lovers highly prefer Platinum:


  1. Its colour and lustre truly complement a Diamond and Moissanite's brilliance. Its prized silvery whiteness and luminosity that excudes a sense of purity will surely appeal to every woman.
  2. It doesn’t tarnish and maintains its natural white color, making it an excellent choice for heirloom jewelry.
  3. Platinum is also considered the most secure metal choice for holding gemstones, and is especially suited for pavé settings.
  4. its durability, malleability and non-corrosive ability make it ideal for complex, intricate and ornate jewellery designs.
  5. It is 30 times rarer than gold which makes it a valuable investment.
  6. Naturally hypoallergenic, platinum is also ideal for those with sensitive skin.

These characteristics make Platinum a top choice for engagement and wedding rings. The good news is that here in Lucce, having a Platinum ring is not beyond reach! We can help you in custom designing your engagement ring and any kind of fine jewellery in platinum just the way you want it. You can now make her feel like a QUEEN – because she’s like no other.